Google Analytics and Why You Should Care

So while I was on my daily random internet search, I came across a link to a few videos that go into detail on Google Analytics and how you can make it run more efficiently and what you can do with the data.

The website is called AppSumo, and for a short period of time, their $99 Google Analytics videos are completely free. 

Now I went in to this a bit skeptical. What's the big deal about Analytics and can it really help me in a real, tangible way? The answer, as you will find if you watch the vidoe, is absolutely yes! Most of the videos are short with a few that reach ten or eleven minutes, but the content in them is absolutely priceless. The interviewer is very clear and he ensures the entire process goes step by step so even people who get frustrated with things (like your's truly) can follow along while feeling completely at home in new territory.

Some of the things you're going to learn are:

• How to set up and track goals
• How to get tangible results with the information you receive
• How to get Google to look at things that matter to you
• How to find out which marketing campaign is or isn't working
• Find out who is sending you the most traffic
• Find out how many people are hitting your goals

It's easy and the videos take less than an hour to watch, but the information in them is great. So, what are you waiting for? Head over to AppSumo and get started!

~Cameron Rivers